|dethalternate||Date: Sunday, 20-January-2013, 7:28 AM | Message # 1|
-- dragon lord--
|Inside the Indian factory where workers churn out £200 handbags sported by Pippa Middleton for just 17p an hour. |
Rate of pay falls below an acceptable standard of living - even for India.
Pippa's patronage has boosted sales from £10,000 a month to £500,000.
It is marketed as the very best of British, a handbag that has become the season’s must-have accessory after capturing the heart of Pippa Middleton.
But what Modalu London’s thousands of admirers may not realise is that their favourite brand has hired a firm in India to make the bags, using workers on the lowest rung of the social ladder who are paid as little as 17 paise an hour for their efforts.
Modalu has gone to great lengths to associate its flagship bag with the sister of the Duchess of Cambridge, naming it after her, describing her on its website as ‘our biggest fan’ and giving her four free bags to ensure she is seen as often as possible in public displaying its wares.
The Hampshire company sells the Pippa bag in the UK for £195 and boasts: ‘We believe that quality and style don’t have to cost the earth.’
In reality, however, someone has to pay the price – in this instance, the workers at Modalu’s tannery in the Indian port of Madras.
Anyone looking at the Modalu London name and assuming that their exquisitely hand-tooled bag is the work of British craftsmen and women can think again, because this is a bag very much made in India.
Read more/Full article/source - http://www.dailymail.co.uk/news....ur.html